I have been doing a bit of thinking lately about keeping to a certain style, and having a 'brand' as an artist. You see, if we talk strickly internet for a moment, I have found that there tends to be two groups of artists/illustrators/creators/crafters.
There are those who clearly have a strict idea, vision and as a result a brand.
And then there are those who sort of float along creating at will, and changing with the seasons.
I have seen both of these groups be extremely successful. I have days where I look at the branders and think "gosh I need a plan, I need a vision, I need a 'logo' that doesn't change every week". I usually have a bit of a play, change my banners around, print new business cards, make new icons. I will feel happy for about a week, and then see something better and will want to change it all over again.
Other days, I think "Nup, I am an artist, I don't need a logo. Just write down your name, stick up some recent work and you are good to go." Maybe this would work best for me. Maybe I need to get my self some sort of text based logo that can then play and work with my current illustrations.
Because I don't really sell a 'product' I think it makes things a little trickier. You may or may not have also noticed I am phasing out the "art4friends" name. Well, I think I am, but sometimes I think I want it back. 'renee anne' is my name, yet lots of artists do go by a "brand name" I suppose.
Sorry I am rambling now.
What do you think?
Should I think about making a specific logo?
Should I keep art4friends as a name?
Help me lovelies.
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Yeah, who has the answer!! gah!! haha
But thank you for your kind compliments :)
Renee x
i'm an art school dropout, so can i call myself an artist? so many questions....
Looking at the logo examples you've listed, a good portion of those are designers (going by the "design is art that people use" rule of thumb)
It's a personal choice. I have a logo, which I made for my website. I like it, but I don't feel like I have to use it from now til forever. Even if you decide to go the logo route, you can change it as your work changes :)
that is such a great answer.
you are so so right about the neutral signature. That is sort of what I am working on now, but I keep getting carried away with "decorating" it.
Branding is alway a good thing. But I agree with the other Bec. A signature in a nice font would do for an artist.
Check out htp://www.new.myfonts.com you can search common tags of descriptive words and preview how your text will appear in the font.
Great resourse if you are looking for something a little different. Some of the fonts only cost US$20-$30 which is not a bad price if you want a unique font that was supplied with your computer.
Have fun
Bec
Oh thanks for that! Fantastic, really helpful.
And thanks for stopping by :)
Renee x
I've been wondering the same thing...especially when I come across a wonderful artist like yourself with the same name. I checked in on your blog when I googled my own name again... Couldn't resist posting when I noticed that your post seemed to be so close to what was going through my own head...funny... I think finding you a while back has made me think a little more about the whole branding and signature thing. I'm not sure what I'm doing... Renée Anne is a great name.
Renée