renee anne // art. love. food. life: design

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do artists need a logo?

8 comments Posted by renee anne at 9:01 PM

I have been doing a bit of thinking lately about keeping to a certain style, and having a 'brand' as an artist. You see, if we talk strickly internet for a moment, I have found that there tends to be two groups of artists/illustrators/creators/crafters.

There are those who clearly have a strict idea, vision and as a result a brand.
And then there are those who sort of float along creating at will, and changing with the seasons.

I have seen both of these groups be extremely successful. I have days where I look at the branders and think "gosh I need a plan, I need a vision, I need a 'logo' that doesn't change every week". I usually have a bit of a play, change my banners around, print new business cards, make new icons. I will feel happy for about a week, and then see something better and will want to change it all over again.

Other days, I think "Nup, I am an artist, I don't need a logo. Just write down your name, stick up some recent work and you are good to go." Maybe this would work best for me. Maybe I need to get my self some sort of text based logo that can then play and work with my current illustrations.

Because I don't really sell a 'product' I think it makes things a little trickier. You may or may not have also noticed I am phasing out the "art4friends" name. Well, I think I am, but sometimes I think I want it back. 'renee anne' is my name, yet lots of artists do go by a "brand name" I suppose.

Sorry I am rambling now.